The quadrennial Winter Olympics are here again for a brief wisp of time as athletes curl, swirl, ski, skate and slide their way to joy and glory. These Games continue to move to the forefront of sport consciousness swept along by a growing Gen X & Y mentality. The most recent tag of "NASCAR on Ice" speaks to their expanding reach. The higher, stronger faster dimension of the snow and ice games is palpable and an inherent part of their appeal.
For insight on the risk taking mentality in sport & efforts to help athletes compete safely, go to: